EQ Labs, Inc. (Pink Sheets:EQLB) will launch a nationwide promotion at the Las Vegas Boulevard location of Walgreens on Labor Day weekend. The promotion, which will begin on Labor Day weekend, will allow one lucky purchaser of the EQ Smart Energy Drink to receive a free personal poker seminar from poker celebrity Vanessa Rousso. Ms. Rousso has an international reputation as one of the best poker players in the world.
Another lucky winner will receive a personal thrill ride from champion Baja racer, T.J. Flores, later this year. T.J. and the LVDC Race Team, based out of Las Vegas, NV, are the 2008 Over all Off-road Champs and the winner of the 2008 and 2009 Mint 400. The company intends to add at least one additional celebrity to the promotion on Labor Day weekend.
The Company will use this promotion to begin a national rollout of its energy drink in additional Walgreens stores. In addition to Walgreens, EQ Energy drink is sold at Best Buy, 7-Eleven, and other leading retailers.
Maurice Owens, Chief Executive Officer of EQ Labs, commented, “We intend to use our celebrity relationships to build the EQ brand not only in North America but also in Europe. We believe we’ll attract a major crowd at this event. Ms. Rousso and Mr. Flores will both appear personally to sign autographs so we invite all fans of EQ Energy drink to stop by on September 4th to meet Ms. Rousso and Mr. Flores and the EQ management team.”
EQ Energy Drink is currently sold in 800 stores in 48 states. The EQ Energy drink is the only effervescent-based tablet on the market today that is specially formulated with a combination of essential herbs and nutrients to easily dissolve in any beverage resulting in sustainable energy and a heightened sense of focus. The company is engaged in the process of recruiting additional international “sports” celebrities to endorse the EQ Energy Drink.
Uplift Nutrition, Inc. (UPNT.OB), a development stage company, engages in the ownership, development, manufacture, marketing, and sale of a natural energy and health drink called Active UpLift in the United States. It sells its powder health drink through traditional retail distributors to food store chains and specialty health food outlets, as well as through Internet. The company was founded in 2005 and is headquartered in Roy, Utah. Uplift Nutrition, Inc. is a subsidiary of Uplift Holdings, LLC.
Active UpLift� gives your body great fuel to run on so you can feel good, be refreshed, energized, and alert.
Active UpLift� Supports Natural Healthy Energy, Mental Performance, Healthy Mood, Athletic Performance, Healthy Aging, and is a Complete Daily Multi-Vitamin and Mineral Supplement.
All-In-One Delicious Drink!
Jones Soda Co.�s (NASDAQ:JSDA) start in the beverage world was not as a manufacturer of its own brand, but as a distributor in western Canada of other successful lines, including Just Pik�t Juices, Arizona Iced Tea and Thomas Kemper sodas. By 1994, Jones was firmly established as a full line beverage distributor in western Canada, with a reputation for picking winners.
Utilizing its experience and knowledge gained in the distribution industry, Jones decided to create and distribute its own brands. In 1995, Jones created two brands of its own: WAZU Natural Spring water, launched in April 1995 and Jones Soda, launched with six flavors in January 1996. Jones Soda has been recognized and awarded for its unique packaging that features constantly changing labels that are generated and submitted by its consumers. In 2000, Jones Soda Co. launched its own version of an energy drink, named WhoopAss. The following year, in 2001, Jones Soda Co. launched 6 flavors of Jones Juice.
Distribution of Jones Soda began with what they call �alternative distribution strategy.� Jones Soda Co. placed it own coolers, bearing their signature flames, in some truly unique venues, such as skate, surf and snowboarding shops, tattoo and piercing parlors, as well as in individual fashion stores and national retail clothing and music stores. Following the execution of the alternative distribution strategy, Jones began an up and down the street �attack� of the marketplace; this time placing product in convenience and food stores. Finally, the company began to achieve larger chain store listings with companies such as Starbucks, Panera Bread, Barnes & Noble, Safeway, Target, Cost Plus, Meijers, Winn-Dixies stores, Albertson�s, and 7-Eleven stores.
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