Global handset shipments rose 13% to 327 million units in the third quarter, according to research firm Strategy Analytics. It was a particularly strong quarter for Apple, which broke into the firm’s list of five largest handset vendors for the first time.
Some details:
- The report noted that Nokia (NOK) lost share in the quarter, shipping 110.4 million handsets, up 2%. It was the ninth straight month the company had below average growth. Nokia’s market share fell to 34%, from 37%. Nokia’s handset ASP was up 2% to 64 Euros, the first increase in at least a decade, as smart phone units increased.
- Samsung shipped 71 million units, up 19% form a year ago. The Korean firm had 22% market share, up from 21% a year ago.
- LG shipped 28.4 million handsets, down 10% from a year ago, as it suffered from a limited selection of smart phones.
- Apple (AAPL) shipped 14.1 million handsets, up 91% from a year ago. This was the first quarter ever in which it tanked among the top five handset sellers, surpassing Research in Motion (RIMM) and Sony Ericsson.
- RIMM shipped 12.4 million handsets, up 46%. It had 4% share in Q3, up from 2% two years earlier.
Strategy Analytics expects 10% unit growth in handsets in the fourth quarter.
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