Boeing (NYSE: BA ) unveiled its "BBJ 3" business jet at the 2013 European Business Aviation Conference in Geneva this week. Based on the 737-900ER commercial liner, Boeing says the BBJ is already outselling its closest rival by a 7-to-1 margin.
But who is this mystery rival? And is it really important for Boeing to beat them in business jets? Fool contributor Rich Smith explains.
Boeing operates as a major player in a multitrillion-dollar market in which the opportunities and responsibilities are absolutely massive. However, emerging competitors and the company's execution problems have investors wondering whether Boeing will live up to its shareholder responsibilities. In our premium research report on the company, two of The Motley Fool's best minds on industrials have collaborated to provide investors with the key, must-know issues surrounding Boeing. They'll be updating the report as key news hits, so don't miss out -- simply click here now to claim your copy today.
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