Friday, May 30, 2014

Apple Tablet Dominating Key Emerging Market (AAPL)

Apple (AAPL) has been making moves to establish a more global presence in recent years, and it appears as if  those efforts are paying off.

A recent article from Digitimes showed that Apple controls nearly 65% of China’s table market, while Lenovo came in second place with just 76% by comparison. It seems that that iPad mini and its lower price point caught on with the Chinese consumer, making the upcoming low-cost iPhone even more exciting.

Apple will hold an event tomorrow to announce the latest iPhone model and shed light on yet another highly anticipated device from the tech bellwether. It will also mark the first time that Apple will utilize a lower cost mobile device to target an emerging market, which could help boost sales.

Apple shares were up $7.95, or 1.57%, at Monday’s close. The stock is down just over 5% on the year.

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